How to Find More Money for Your Digital Marketing Budget
Find More Money for Your Digital Marketing Budget (When Your Annual Budgets Are Set or Used) Digital marketing is a primary way that businesses attract new customers, so most companies dedicate the majority of their marketing budget to different forms of digital marketing. However, that budget...
What are Category Entry Points (CEPs) and How Using Them Sells More
What Are Category Entry Points, Why Do They Matter for Businesses, And How They Can Aid In The Success of Your Brand? We all know marketing is crucial in selling products and services. You may have the best product or service available, however understanding category entry points...
Webinar: Content Marketing for Marketers – Part 1
A webinar tailored to marketers and their needs. We'll cover how to get started with content marketing. The idea is for this webinar to be a part 1 - think of it as content marketing 101, 102, 202, 301, and 401 courses combined and simplified. The content...
What is CPM in Marketing?
Definitions of CPM are trending. Why? Not really sure. But here's a quick overview of CPM in advertising. CPM = Cost Per Mille (not mile) Cost Per Mille (or cost per one thousand). M is the roman numeral to represent 1000 and pronounced as "mill" in English,...
Case Study – Healthcare Industry loses organic momentum after COVID
Download our case study showing growth for our healthcare client while the industry loses organic momentum with the winddown of COVID pandemic...
The Cookie is Dead – Long Live the Cookie
Have you heard of the impending doom of advertising as we know it? 😨 It's a lot to take in — we're in the midst of a fundamental shift in the way companies and marketers will have to find customers online. What is that shift, you...
Case Study – Keyword Positions Skyrocket
The first case study of 2022. This one covers second half 2021 with an SMB Ecommerce client. Key highlights: In six months we've...
Best (and worst) Super Bowl Commercials of 2022
These are our top super bowl commercials from the bengals vs. the rams, 2021-2022 Super Bowl (FROM AN ADVERTISER'S PERSPECTIVE) A lot of nostalgia going on in these commercials, so let's get right into it. NOTE: these are not in a particular order. E-Trade's baby is back! E-Trade...
How to Budget for Social Media Management & Paid Social Campaigns in 2022
Your company needs to see real growth this year. Love it or hate it, social media advertising is here to stay, at least for the foreseeable future. Maybe this time next year we'll be writing about how to develop ads for the metaverse, but until...