How to Pick an SEO Agency, Part 4: Specify Success Metrics/KPIs
Determine What Success Looks Like Early Ask how the SEO Agency quantifies results. Include tracking how your site ranks for Keywords over time (for Search Engine Results Pages' sake) and what metrics they use to determine success of their SEO campaign overall. The SEO campign program/strategy...
How to Pick an SEO Agency, Part 3: Require a Transparent Estimate
Require an open, honest, and transparent estimate Ask for costs upfront: Where is your budget going? Is there at least a description of services to be provided? Is there recommendations vs. limits? Some SEO agencies may be outside your budget, And be very cautious with low-cost SEO agencies....