How to Select an SEO Agency (with Checklist) [Full Article]
A guide to picking the Best SEO Agency for your needs Search Engine Optimization is vital to making your online presence successful. You may operate an online e-commerce site or a brick-and-mortar business. Either way, SEO can help you garner new customers and produce hot leads....
How to Pick an SEO Agency, Part 5: Finish with Your Own Research
Do Your Own Research Check out the agency online. Peruse their social media presence and their website (note, some of the greatest ad agencies out there don't post much on social - e.g. W+K, 72 and Sunny, etc. - that's not the end of the world),...
How to Pick an SEO Agency, Part 4: Specify Success Metrics/KPIs
Determine What Success Looks Like Early Ask how the SEO Agency quantifies results. Include tracking how your site ranks for Keywords over time (for Search Engine Results Pages' sake) and what metrics they use to determine success of their SEO campaign overall. The SEO campign program/strategy...
How to Pick an SEO Agency, Part 3: Require a Transparent Estimate
Require an open, honest, and transparent estimate Ask for costs upfront: Where is your budget going? Is there at least a description of services to be provided? Is there recommendations vs. limits? Some SEO agencies may be outside your budget, And be very cautious with low-cost SEO agencies....
How to Pick an SEO Agency, Part 2: Ask Your Network
Ask your network If you have a professional network, ask for recommendations about which Search Engine Optimization (SEO) agency to use. Or, look at successful businesses in your area, and ask them if they use a particular SEO company. Your professional network can give you an...
How to Pick an SEO Agency, Part 1: Selecting a B2B Agency.
B2B sales are a different animal than B2C sales (sure, people are people and reaching people and putting them through a funnel might be the same at an elementary level), but having an SEO agency that understands the intricacies of the overall B2B sales cycle...
Google Analytics Guide – Part 3: How to View Language and Locale.
This article is for all of those beginning marketers thrust into digital marketing for different geographies or global site awareness. Veterans can even appreciate the views we are going to show as hopefully they’re describe new screens and angles not previously considered. It’s time to...
Google Analytics Guide – Part 2: How to View Age and Gender.
This article is a simple guide for those marketers just learning Google Analytics or us veterans who simply haven’t had the time to dive into where things are located within the Google Analytics dashboard. Let’s look at the simple demographics: Age and Gender. Age and...
Google Analytics for Beginners – Part 1: How To View Direct vs. Referral vs. Organic vs. Paid Traffic
This article is a simple guide for those marketers just learning Google Analytics or us veterans who simply haven’t had the time to dive into where things are located within the Google Analytics dashboard. With the new version of Google Analytics, a lot of us...