PPC: Paid Google Advertising
Google’s Adwords platform is the de facto standard when it comes to Paid Advertising, however paid as a channel is so much more. Targeting is more micro than macro, ad platforms are popping up daily (we work with Taboola, Outbrain, direct digital publications, and more), and sometimes we all need a little assistance traversing the vast Paid ecosystem. Endurance can help.
- Paid Campaign Creation & Management: Integrated messaging, management, and integration assistance. Step-by-step guidance and campaign monitoring with real-time adjustments. Research and brainstorming exercises as necessary.
- Creative Ad Asset Design: Graphic Design for targeted devices (mobile, web, widescreen, and more), banner graphics grouped by creative execution
- Targeted Keyword Focus Selection: Targeted keyword, structure, and call-to-action ad copy writing.
- KPI/Analytics & Reporting: Existing campaign Audits, metrics/kpi selections, Return on Ad Spend Estimation, reporting, setup and integration assistance.
- Paid Advertising Consultation: Pay-Per-Click (PPC) recommendations, integration assistance, guidance, and expertise.