Yes, it seems a bit silly for local SEO or Google Business content to be something that matters when selecting a Content Marketing Agency, but it’s not. Think of it like this. Let’s say you have many locations, or your target audience is hyper-local. You should create content catered to that audience, and you should optimize the content on your site and in Google Business on a regional audience.
The best content marketing agency will understand the importance of content optimization for Google Business content and content with Local SEO intent within your digital marketing strategy. Original, quality content does the best job at producing organic traffic that keeps potential customers on your page longer to help you improve your conversion rate.
Even if you sell clothes or products across the country, ignoring local SEO puts you at a significant disadvantage. That’s why it’s essential to deal with an SEO firm that understands the dynamics of creating localized content. The ideal agency must first know how to find out where customers live and produce valuable content catered to them.
Read Part 2 – Ecommerce specific content marketing agency »