Case Study – Keyword Positions Skyrocket
The first case study of 2022. This one covers second half 2021 with an SMB Ecommerce client. Key highlights: In six months we've...
Best (and worst) Super Bowl Commercials of 2022
These are our top super bowl commercials from the bengals vs. the rams, 2021-2022 Super Bowl (FROM AN ADVERTISER'S PERSPECTIVE) A lot of nostalgia going on in these commercials, so let's get right into it. NOTE: these are not in a particular order. E-Trade's baby is back! E-Trade...
How to Budget for Social Media Management & Paid Social Campaigns in 2022
Your company needs to see real growth this year. Love it or hate it, social media advertising is here to stay, at least for the foreseeable future. Maybe this time next year we'll be writing about how to develop ads for the metaverse, but until...
The Content Brief – 5 Unique Signs to Look For When Selecting a Content Marketing Agency
Whether you’re selecting between an agency that only does content marketing or assessing a full-service agency with content as a core competency, here are some signs to look for in a competent choice. 1. Part 1 - Ensure they have a content brief template. A content brief...
Download Agency Content Marketing Brief (Example)
Download our Content Marketing Brief we send to clients to fill out. A content brief gives writers, creators, and other team members more details around what the client is looking for in the assets we're creating for them. This brief can be used internally on the...
Part 4: Building Content with SEO in Mind
Ensure Your Content is SEO'd Google's algorithms analyze a never-ending sea of factors to determine how a website should rank for a particular search term. That's why it's vital to partner with a content marketing agency that understands SEO and the myriad of changes that occur...
Part 3: Understanding Local SEO & Google My Business Content
Yes, it seems a bit silly for local SEO or Google Business content to be something that matters when selecting a Content Marketing Agency, but it's not. Think of it like this. Let's say you have many locations, or your target audience is hyper-local. You...
Part 2: Ecommerce Specialty (How to Select a Content Marketing Agency)
Ecommerce Content Marketing Agency Samples If you're running an Ecommerce shop online, it's essential to look at examples of content produced for that purpose. Content created for products and services is designed differently than informational content. For example, product content should include pricing, short description, long...
How to Select a Content Marketing Agency, Part 1: Inspect the Creator
Check Out the Content on Their Website and Social Media Before you hire any content marketing agency, take a look at their website and social media posts. How are they doing with their own content? If you don't like the answer to that question, why would...