How to Pick an SEO Agency, Part 2: Ask Your Network

Ask your network

If you have a professional network, ask for recommendations about which Search Engine Optimization (SEO) agency to use. Or, look at successful businesses in your area, and ask them if they use a particular SEO company. Your professional network can give you an honest assessment of their experience with different agencies. LinkedIn is a great resource for such a thing, even if you don’t know a person, connect with someone you admire and ask their opinion on an SEO Agency referral.

Top SEO agencies will also show you their methodology for improving your SEO. This might include: site optimization, user experience and user interface suggestions, testing of headings/headlines, user flow and element placements, image optimizations, site link profiles, authority development recommendations, and much more. The more research that your agency does for your business and goals, the better they’ll be able to make the right choices for your website.

The best SEO agencies will also have transparent reporting, showing you how they calculated the increase in traffic. Your agency should start every engagement with a detailed scope that all parties agree to. And success can be measured by using several different tools or platforms to determine which keywords and content are contributing to increased traffic vs. which parts of your website need work.