Pros and Cons of Regulating Social Media
The Pros and Cons of Regulating Social Media Platforms and Social Media Posts A lot of politicians are saying a lot of things about banning TikTok, restricting access to young adults and children on the platforms, and fighting the fauxts news that is melded into legit...
How to catch the customer’s attention in marketing
In one of our recent blog articles we talked about the top challenges facing marketers in 2023. It included 24 different challenges marketers believe will haunt them as they sleep this year. However, the number one biggest challenge was catching the customer's attention. Competition is...
Top Challenges Marketers Are Facing
What are the top challenges marketers are facing (in 2023)? We analyzed the top 10 google search result pages (SERPs) and ChatGPT Pro version to compile the top challenges marketers are dealing with in 2023. And you'd actually be surprised at just how bad Google's search...
What is Enterprise SEO?
What is Enterprise SEO? By definition, Enterprise SEO refers to the optimization of large, complex websites with limitless pages and a ton of content. It generally requires a more extensive and sophisticated approach than regular SEO. An SEO specialist may segment different sections of a site...
How to Find More Money for Your Digital Marketing Budget
Find More Money for Your Digital Marketing Budget (When Your Annual Budgets Are Set or Used) Digital marketing is a primary way that businesses attract new customers, so most companies dedicate the majority of their marketing budget to different forms of digital marketing. However, that budget...
What are Category Entry Points (CEPs) and How Using Them Sells More
What Are Category Entry Points, Why Do They Matter for Businesses, And How They Can Aid In The Success of Your Brand? We all know marketing is crucial in selling products and services. You may have the best product or service available, however understanding category entry points...
Webinar: Content Marketing for Marketers – Part 1
A webinar tailored to marketers and their needs. We'll cover how to get started with content marketing. The idea is for this webinar to be a part 1 - think of it as content marketing 101, 102, 202, 301, and 401 courses combined and simplified. The content...
What is CPM in Marketing?
Definitions of CPM are trending. Why? Not really sure. But here's a quick overview of CPM in advertising. CPM = Cost Per Mille (not mile) Cost Per Mille (or cost per one thousand). M is the roman numeral to represent 1000 and pronounced as "mill" in English,...
Case Study – Healthcare Industry loses organic momentum after COVID
Download our case study showing growth for our healthcare client while the industry loses organic momentum with the winddown of COVID pandemic...