Maximize Engagement and Audience Engagement
At ENDURANCE we develop comprehensive video marketing strategies by first gaining a deep understanding of their client’s business objectives, target audience, and brand identity. We conceptualize and develop a creative approach that effectively communicates the designated message through engaging and relevant video content. We carefully plan each aspect of the production process, from scripting and storyboarding to shooting and editing, ensuring that the final product aligns with the client’s goals and target audience’s preferences. Our strategy usually entails a 6-12 month plan of attack. The plan also includes a robust distribution plan that leverages multiple channels, including (but not limited to) social media, email, and paid advertising, to maximize reach and engagement. Throughout the campaign, they monitor key performance metrics to evaluate the effectiveness of the video marketing strategy and make data-driven optimizations to continually improve results and achieve the desired return on investment.
We develop video concepts that deliver meaningful value to viewers. The ideation phase emphasizes the creation of engaging and informative videos for the audience’s benefit, rather than solely focusing on search engine optimization. We ensure that our video topics resonate with your target audience and cater to their specific needs at various stages of the buyer’s journey. The process of formulating video ideas involves outlining the concept, identifying touchpoints, determining the optimal timing, and considering other key factors to craft impactful and relevant content.
We pride ourselves on offering comprehensive video creation and production services to help our clients effectively communicate their messaging and achieve their marketing objectives. Our team of talented professionals work collaboratively to transform initial concepts into compelling and engaging video content. We develop tailored video strategies that resonate with viewers and drive results. With a strong focus on high production quality and storytelling, we ensure that every aspect of the video aligns with the client’s vision and marketing goals. We stay current with the latest industry trends to deliver captivating videos that stand out in the competitive digital landscape and leave a lasting impact on the audience.
We excel in offering video ad amplification services to ensure that our clients’ captivating video content reaches the right audience at the right time. We employ a strategic approach to video promotion, utilizing a mix of organic and paid channels to amplify the reach. Our expertise in social media, search engine marketing, and paid advertising ensures that we can optimize ad placements and targeting for maximum reach and ROI.
A general list of most (but not all) video marketing tactics we use with clients: compelling storytelling, attention-grabbing thumbnails, optimized video titles & descriptions, video SEO, video shorts, video testimonials, explainer videos, webinars & live streams, tutorials and how-to videos, influencer collaborations, video content promotion, captions & transcripts, video series or episodic content, and other user-generated content.
Seen TikTok? Those are Video Shorts. A standard short uses stock b-roll with a simple script under 30-seconds. Example Video Short: https://www.youtube.com/watch?v=5UoBlgzVsus.
Advanced can use custom video and up to 15 seconds of custom animation for a video that can be up to 90 seconds.
Advanced can use custom video and up to 15 seconds of custom animation for a video that can be up to 90 seconds.