Marketing Strategy
Strategy Development: Defining the 'Why' & 'What' behind your marketing efforts. Marketing plans, strategy development, or go-to-market plans are examples of exercises conducted under this umbrella of services.
Search Engine Optimization
Search Engine Optimization goes far beyond simple page optimization of yesterday. Holistic search strategy is necessary. A strategy that is ground in common keyword themes, compiled research, and analytics.
Email Marketing
Email is a top three distribution channel for both B2C and B2B. From Awareness to Conversion, we group initiatives into two buckets: Lead Gen and Customer Nurturing
Content Marketing
Creating strategic content from over twenty different content types. Plan, Build, and Amplify content from a strategic plan focused on providing value to your target audience.
Website Design & Development
Responsive, mobile-first website design and development. Comp revisions, simple maintenance, wordpress installations; you name it, we can help build or maintain it.
Social Media Marketing
Social Media Marketing is all about aligning your social activities with digital marketing messaging. We provide paid social advertising and proactive social media management.
Video Marketing
Our Creator Studio is one of a kind studio for high-level creations. We can shoot full HD how-to videos, personal interviews, video shorts, and more. Then show you what it takes to market that material for maximum exposure.
Paid Advertising
Google, Bing, Taboola, and Outbrain PPC Advertising. Or maybe you prefer a social variety; Facebook/Instagram, Twitter, Pinterest, or even TikTok Ads. We're premiere partners everywhere.
The ENDURANCE Experience
No Pressure Arrangements
Direct SME Access
Consistent Communication
Fierce Advocates
+ Real Relationships
ENDURANCE was created to change the typical client/agency relationship to focus more on providing our clients with another team of fierce advocates. A team of advocates within your company, and outside around your industry. Every relationship is built with the utmost care and commonplace negative agency characteristics are a thing of the past.
The Key To Achieving Success Is A Sound, Foundational Strategy
UNDERSTAND THE SITUATION
What are we doing well vs. not so well? Where do we stand in the market vs. our competitors? How are we interpreting our current strengths and weaknesses?
MEASURE SUCCESS
Define the problem to be solved; how does our product/service satisfy customer plights? What does success look like and how are we measuring it against customer satisfaction?
DEFINE TARGET AUDIENCE(S)
Who is our ideal buyer groups? Are we focusing our efforts to satisfy those individuals? Have we put on paper the demographics, psychographics, ethonographics, etc.?
CONFIRM ASSUMPTIONS
What is our guiding insights? Do we have multiple insights to satisfy? Where do we think the market is now? Does that match up with industry beliefs? Where is the marketing heading?
CREATE AN APPROACH
Document the strategy: the “why” and “what.” Detail any storytelling, themes, and messaging. Build the plan: the “who” and “when.” Define budgets, project plans, editorial calendars, etc. And select tactics: the “how” and “where.”
EXECUTE & LEARN
Nothing’s perfect, but begin to execute with the intent to learn and adjust quickly. Monitor and adjust based on real-time learnings. Adjust weekly, monthly, or even quarterly; learn and adapt.
Start with your customer’s plight. What problem does your product or service solve? What is the story behind the curtain? How can research help? What insights have we found? And if we put everything down on paper, would we have discovered a path forward?
Now, all the puzzle pieces lay on the table. It’s time to start assembling the why, what, who, when, how, and where. Why our story matters and what our messaging should be. Who our audience is and when we need to reach them. How we plan on reaching out and where.
Develop the messaging. Develop the approach. Develop assets (e.g. website, content, etc.). Develop an implementation plan. Develop testing and hardening. Develop. Develop. Develop some more or where applicable.
Execute our plans, then monitor with the intent to adjust and optimize based on campaign learnings. Adjust often; adjust weekly, monthly, and/or quarterly. Never go beyond a quarter without any adjustments. Always drive our efforts toward the end zone. When we reach the end zone, find the next and drive toward that.
